There are several key elements you need to have on your app website: your app name and icon, a video, screenshots, showing the device, etc. if you don’t tell them) how to download it. You can have an awesome app, the most compelling copywriting, the best design and screenshots…It’s not worth much if visitors don’t know (i.e. No matter how many visitors you manage to bring to your app website or landing page, if they don’t end up downloading your app then it’s useless. Some users find your app on the App Store (or Google Play Store), and some find about it on the web.
